“It’s Not Just About the Website – Marketing Your Business Online in 2014”

We’re going to be running an online marketing workshop for Launceston Chamber of Commerce on the evening of Wednesday 5th February. The event is free to Launceston Chamber members and only £10 for non-members. See below for more details:   Launceston Chamber of Commerce is holding its first networking meeting of 2014 on Wednesday February… Continue reading “It’s Not Just About the Website – Marketing Your Business Online in 2014”

Published
Categorized as Blog

Clare Associates awarded prestigious Google Partner status

Google has awarded Clare Associates the status of ‘Google Partner’. We are now entitled to display the coveted Google Partner badge. We are the only agency in the eastern half of Cornwall to have achieved this status. If you want your AdWords campaign managed by an experienced, qualified professional, you need a Google Partner. Give… Continue reading Clare Associates awarded prestigious Google Partner status

Published
Categorized as Blog

Why even small businesses should be using Analytics

IBM is currently running an expensive advertising campaign all about ‘Big Data’ and ‘Analytics’. Here’s one of the adverts. You’ve probably seen it. IBM’s campaign is obviously aimed at big businesses and big public sector organisations, because that’s who IBM’s customers are. But small firms can and should be using these techniques to make more… Continue reading Why even small businesses should be using Analytics

Published
Categorized as Blog

Accounting for VAT on Google AdWords

Something that my AdWords clients sometimes ask me is “How do we deal with VAT on Google AdWords?”. They know I know about AdWords and they assume that because I’m a chartered accountant, I’ll know all about VAT. I have to gently tell them that my accountancy specialism was audit methodology, not indirect taxes. However,… Continue reading Accounting for VAT on Google AdWords

Published
Categorized as Blog

WordPress Users: Sometimes it’s not good to share

This is a Public Service announcement.  I hope it will be useful! If you have a WordPress website or blog, and you have administrator access to it, that’s YOUR administrator access.  It’s for you, only. DON’T share your username and password with your cousin/friend/grandson/Great Aunt Fanny when they offer to ‘help out’ with a blog… Continue reading WordPress Users: Sometimes it’s not good to share

Published
Categorized as Blog

How to link your Google Analytics account to your Google AdWords account

Strangely, not everyone realises you can do this. It’s definitely worthwhile because Google Analytics and Google AdWords working together can tell you a whole lot more about the traffic you are getting from your AdWords ads than the AdWords control centre can on its own. Not quite so strangely, some people, even when they know… Continue reading How to link your Google Analytics account to your Google AdWords account

Published
Categorized as Blog

So I should try to be a Panda..? Google’s Panda & Penguin Updates: which is which? And does it matter?

Since 2011, the search engine optimisation world has been awash with talk of pandas and penguins. Google, in their ongoing quest to provide searchers with search results that are just what they were looking for, has come up with two new ways of checking for attempts to game the system.  They are trying to find… Continue reading So I should try to be a Panda..? Google’s Panda & Penguin Updates: which is which? And does it matter?

Published
Categorized as Blog

TAVATA online marketing Workshop Callington – 16th April 2013

If you attended our online marketing workshop in Callington today, which we presented free on behalf of Tamar Valley Tourism, thank you for coming! As promised the list of resources and our feedback poll is here :   http://www.clareassoc.co.uk/tavata/

Published
Categorized as Blog