Clare Associates - Projects

Here you’ll find details of projects that Clare Associates has been working on.

We re-launched our own website in early 2013, and have only included a few of the projects that we have worked on since the company was set up in 2002. We hope this is enough to give you a flavour of our experience. If you’d like to know more about any of our work, please drop us a line – we’re happy to talk about it!

New wordpress site for Professor of Behavioural Science at Newcastle University

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Daniel Nettle contacted us because he wanted to build a new wordpress website to explain his work as Professor of Behavioural Science at Newcastle University, but needed some help with the technicalities.

In particular, he wanted to be able to provide a downloadable library of research papers, which would allow the papers to be listed and retrieved using tags or categories, using a simple easy to maintain template.

Daniel is still working on uploading some of his older content, but you can see the new site growing here :

New Canine Hydrotherapy website

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Here’s a new little project that we pulled together for an existing customer who is moving into a new area of business :  .  We are huge doglovers at Clare Associates – in fact, we regularly foster dogs for the Oldies Club dog rescue charity, whose website we also look after. So we were very happy to be asked to help with this new project which will bring hydrotherapy services for dogs to Plymouth.

The K9splash Hydrotherapy site uses a variation on WordPress’s default 2015 theme, customised to give it a little more personality and a watery feel suitable to the subject matter!   Content will be developed further as the business becomes more established and photography becomes available.

Website relaunch with automatic Twitter & Facebook blog feed

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We’ve worked with James Silvey at In2Networks, a specialist in IT solutions, networking and support based in South Devon for many years, so we were delighted to be asked recently to pull together a new website for the business.   James is always lovely to work with and we’d definitely recommend him if you are looking for helpful and constructive hardware support.

The website itself is a simple one, but with a few clever tweaks.  For example, it’s fully integrated with Twitter and Facebook, so that each new blog post that is added to the website will automatically tweet & share itself, complete with the right photo!


In the In2networks line of business, it’s essential to be up to speed with the importance of taking backups and ensuring everything is thoroughly virus checked, so as well as our usual automated backups and security tools, we’ve added additional backup functionality so that he can take a one-click backup using Xcloner, and download to store it locally whenever required.


Welcome to Launceston Chamber of Commerce!

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We’re delighted to announce that the new Launceston Chamber of Commerce website is now ready for use.  We designed a new clean layout based on the WordPress system, with a new logo that works better when displayed at low screen resolutions, using the new Chamber colours.


The site does of course adapt to display nicely on mobile devices.


An important part of the project was creating a system for each chamber member to be able to manage and update their own entry themselves.   We have also set up a simple tool to allow members to enter offers and discounts that they may want to offer other members, and these will be automatically emailled to all Chamber members once a month (unless they opt out, of course!)

Clare Associates are ]proud members of the Launceston Chamber, and if you don’t know Launceston well, we’d definitely encourage you to visit the town.

New WordPress website for Hole Barn holiday cottage

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Hole Barn is a lovely holiday cottage near St Neot on the southern edge of Bodmin Moor. And until now it didn’t have its own website.


The owners came to us looking for something “clean and simple”. Online booking would be handled by their existing holiday directories. It was important for the site to be usable on a wide range of devices and equally important that the owners could edit and maintain the content themselves. The open source WordPress content management system is ideal for this kind of project.

We have a lot of experience in this industry, and we were able to advise the owners not just on the look and feel of the website, and its structure, but also content that would appeal to visitors.



Google AdWords management for The Oldies Club

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The Oldies Club is one of Clare Associates’s favourite charities and one that we give a lot of our time to. They are a charity that helps to rehome older dogs – the sort of dogs that often find it difficult to find a new home. The charity is entirely run by volunteers. However, through clever use of technology, they can operate very efficiently.


Oldies Club dog Purdie, formerly fostered by us!

One clever use of technology is Google AdWords. At any one time, Oldies Club have dozens of old dogs eligible for adoption. And they are a national charity. Advertising their available dogs in local print media (as many local dog rescues might do) across the country would be prohibitively expensive for them. However, Google makes Google AdWords advertising of up to $330 a day (about £210) available to charities absolutely free.

That’s hugely generous and it makes a big difference to The Oldies Club. We run the charity’s AdWords campaign for them, focussing on people searching Google for dogs to adopt. It’s a complicated set of campaigns, but we’ve been doing it for a while now and our continued optimisation gets results. On a typical day, Oldies AdWords ads will get something like 300 clicks. That’s 300 people a day who are looking to adopt a dog (and who perhaps had not previously thought about adopting an older dog) and who now get to see the Oldies Club website.

To find out more about AdWords for charities, click here.

Google AdWords management for Tropic Breeze

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It’s very overcast and grey here as I’m writing this. Feels like there might be a thunderstorm brewing, or at least the chance of heavy rain.

Meanwhile, I’ve been optimising AdWords campaigns for luxury holidays in the Caribbean and the Maldives for our client Tropic Breeze. All of the photos for these resorts show expanses of white sand, blue skies and crystal clear ocean plus incredibly luxurious hotel rooms.


You won’t believe me if I say I’d probably hate it. I sunburn easily. I don’t like hot weather. Honestly, this is all true. But strange as it may sound, I do enjoy running pay-per-click campaigns for Tropic Breeze.

Tropic Breeze asked us to manage their AdWords campaigns, which are critical to their business, because a) we’re one of a handful of agencies in the southwest to have achieved Google Partner status and b) we also manage their website for them. Very few agencies are able to offer the complete package of website management and AdWords management because they are very different skills. But there are big advantages in having a single agency do both – AdWords performance can inform website development and vice versa.


You know, I probably could run AdWords campaigns from that hotel, and it looks shaded enough for me to avoid the sunburn and not get too much glare on my laptop screen. Maybe I could even write ad text, sort out keyword lists and optimise bid adjustments from the private pool.

I feel the need to play some 10cc…

I don’t like cricket-ah…I love it-ah…I don’t like reggae-ah no no..I love it…

New Drupal site for Dartmoor Accommodation

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The latest addition to our portfolio of complex tourism-related sites is Dartmoor Accommodation.

This is the place to find “the best holiday accommodation in Dartmoor National Park in Devon”. The business is well-established but has recently come under new ownership. The new owners felt that the existing website needed replacing – it looked rather old-fashioned, didn’t provide all the functionality they needed and crucially, wasn’t mobile-friendly.

So they called in Clare Associates, and this is what we did…

Dartmoor Accommodation

We developed the site using Drupal 7, one of our favorite content management systems. With Drupal, we can create a site with lots of quick and powerful ways for users to navigate and search content. It’s also easy for Dartmoor Accommodation’s owners to manage the site and add their own content. One of Dartmoor Accommodation’s big selling points for both users and for the accommodation providers who register with them is that they produce a lot of original content in the form of reviews and blog posts. Original and interesting content like this gives users a reason to come to this site over most of their rivals – and helps with organic search engine positioning.


The site is responsive so that it’s easier to use on different devices and in particular smartphones and tablets – increasingly the most popular way for people to access travel sites.


New WordPress website for a Looe-based lettings agency

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For smaller businesses, websites that work are not just about getting people to the website.  It’s also about making sure the website can be managed as quickly and easily as possible – because every minute struggling with a difficult interface could be a minute when business is being lost or customers are not getting the service they deserve.

Fisher Management, a Looe-based lettings agency with 25 years experience, has two strong selling points: excellent customer service and loads of experience in the South East Cornwall property market.  Putting property details up on the website needed to be as quick and easy a process as possible, so that Ross Fisher, the business owner, can concentrate on his core business.

Ross told us that he found the Zoopla property management form the easiest to use of all those he had tried  – so we built a clean, attractive and simple-to-manage WordPress website for him that incorporated an ‘add a property’ form that was closely modelled on the Zoopla approach, without requiring a complex and expensive custom build.   And yes, it adapts to work on mobile phones.