Tag: 21st century marketing

21st Century Marketing

Some businesses throw money at a problem; some businesses throw time at a problem. There is a third way…

Quite often at Clare Associates we find ourselves picking up the pieces of previous attempts to solve business problems, especially with the company website. Usually these problems can be traced back to the decisions taken when this website was first developed. The first type of business has money to spend, but no time. They say… Continue reading Some businesses throw money at a problem; some businesses throw time at a problem. There is a third way…

We’re well into the 21st Century now. So why does so much marketing feel like we’re still in 1900?

Marketing historians will sometimes tell you that marketing in anything resembling a modern sense began somewhere between the end of the 19th and the start of the 20th century. Since that time, marketing has supposedly become more scientific, more enlightened, more aware. Looking around today at the approach taken by quite a few companies, I’m… Continue reading We’re well into the 21st Century now. So why does so much marketing feel like we’re still in 1900?

Opportunity Cost, Part Three of Three – Why This Matters In Business

This is the third in a series of articles on Opportunity Cost and why it matters in business. Part One Part Two   Opportunity cost is one of the most important concepts in all of economics. If you understand it, you can start to see the world in a slightly different way. It’s also one… Continue reading Opportunity Cost, Part Three of Three – Why This Matters In Business

Opportunity Cost Part Two

If you didn’t see the first post on opportunity cost, you need to read that first. It is here.   For those of you who have read that post, let’s continue…   If you remember, in part 1 of this article, I asked you to consider this scenario: You’ve just won a ticket to see… Continue reading Opportunity Cost Part Two

Important Economics Concepts Every Businessman Should Know, Number 1: Opportunity Cost

Let’s say you pay your office cleaners £20 to clean the office each night. You could actually clean the entire office yourself and you wouldn’t have to pay anyone £20, just a few quid on cleaning consumables, dusters etc. Now you know that the reason you don’t is because it would take you a couple of hours to do… Continue reading Important Economics Concepts Every Businessman Should Know, Number 1: Opportunity Cost